Festive Bestsellers
High-performing products selected for the festive push
Products24
Listed21
Draft3
DiwaliIn stockTop sellers
Custom Segments
Put the right products in focus.
Select products from your master catalogue and organize them into purposeful groups for festive campaigns, seasonal collections, marketplace priorities, launches, clearance, and everyday operations.
Product workspace
Segments
Focused product groups for the work that matters now.
Search segments…
Winter Collection
Seasonal apparel ready for priority marketplaces
Products38
Listed32
Draft6
ApparelWinterMargin > 30%
What is a segment?
A working view of the products you care about.
Your full catalogue contains products with different priorities. A custom segment creates a focused subset without changing the underlying catalogue structure.
Teams can use that shared group to coordinate actions, monitor readiness, and keep attention on the products connected to a specific business objective.
Built for focused execution
From a large catalogue to an actionable product set.
Choose the exact products
Build a focused set using categories, brands, price bands, stock position, listing status, tags, seasonality, or your own operational criteria.
Save reusable groups
Keep important product selections organized so teams can return to the same working set without rebuilding it every time.
Prepare seasonal campaigns
Bring festive, clearance, launch, or event-specific products together before updating content, channels, promotions, or reporting.
Review performance in context
Use a segment as a consistent lens for understanding how a selected product group is performing across your operation.
Festive season control
Prepare the campaign without losing the catalogue.
Create a festive segment for the exact SKUs you want to promote, confirm their listing and stock readiness, and give every team a consistent scope before demand accelerates.
Define the opportunity
Start with the season, campaign, marketplace, category, stock objective, or customer demand you want to address.
Select and refine
Add products directly or narrow the catalogue using the attributes and conditions relevant to that initiative.
Coordinate the work
Give merchandising, catalogue, inventory, and marketplace teams one shared product scope to work from.
Monitor and reuse
Review the segment throughout the campaign, update membership when needed, and retain it for future planning.
Use segments your way
One feature, many operating moments.
Festive collections
Group gift-ready or campaign products for Diwali, Eid, Christmas, regional events, and marketplace sale periods.
Priority products
Keep hero SKUs, strategic brands, high-margin products, or launch assortments visible to the teams responsible for them.
Clearance planning
Create a focused group around ageing inventory, end-of-season styles, or products selected for a clearance initiative.
Seasonal readiness
Review the products required for summer, monsoon, wedding, back-to-school, or winter demand before the season begins.
Clarity without duplication.
Products remain connected to the master catalogue.
Segment membership can reflect a changing business priority.
Clear names and descriptions preserve team context.
Product counts and statuses make readiness easier to review.
Make every product initiative easier to act on.
See how Custom Segments can help your team organize product priorities and prepare for the moments that matter.
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